At Brandistry, we have worked with many kinds of brands, including startups, medium sized brands, and legacy brands, and one thing we have always noticed is this: PPC advertising is misunderstood. It gets touted as a “magic money machine” or branded as “too costly.” The reality is not either of these. As a performance marketing agency, we will bust some of the common myths and educate you on some of the facts every business leader must know before investing in PPC services.

Let’s unpack the myths, okay?

Myth #1: PPC Is Only for Big Budgets

Fact: PPC can be customized for any budget.

PPC services are often thought to only be feasible for moneyed businesses. But we are in the days of Google Ads and Meta Ads, where you can control your budget and do so. You can start small, test your campaigns, and expand to investment levels based on what is working when it works. As a small PPC service in Kolkata, we have helped our client small businesses achieve their ROI with daily budgets as low as ₹500.

Myth #2: You’ll See Instant Results

Fact: PPC is fast, but not instant.

Yes, PPC is faster than organic marketing – but that doesn’t mean green is instant. A campaign needs time to gather data, a/b test, and optimize on conversion. We are constantly making smarter decisions based on keywords, ad copy, bidding strategies, and landing pages so you can get the most value for your dollar. It can be like fuel; you still need to steer the car to the right location.

Myth #3: Once Ads Are Live, You Can ‘Set It and Forget It’

Fact: PPC is a constantly optimizing solution.

There is no faster way to spend your budget than to run a campaign without monitoring the execution. Our PPC services are based on data. We analyze clicks, conversions, bounce rate, and keyword quality score to continually optimize performance each week. PPC is not a one-time project, it is a continuous strategy. 

Myth #4: More Clicks = Better Results

Fact: Not all clicks are created equal.

Clicks don’t pay the bills—conversions do. As a performance marketing agency, we focus on quality over quantity. A thousand random clicks won’t help if they don’t lead to leads or sales. We make sure that your ads are shown only to the correct audience that has intent to purchase. That’s how true growth occurs.

Myth #5: You Don’t Need a Performance Marketing Agency for PPC

Fact: With professional assistance, you will greatly increase your ROI.

Any person can run a bad PPC campaign, but optimizing it for performance is an entirely different matter. We have detailed keyword research, persuasive ad copywriting, competitor insights, targeting an audience, and tracking conversions all included in our package. If you are looking for a reliable PPC service in Kolkata, we at Brandistry offer local understanding, combined with global strategy to help you achieve measurable results.

Myth #6: PPC Doesn’t Impact SEO

Fact: Pay-per-click marketing (PPC) and search engine optimization (SEO) goes together.

While, PPC does not directly help improve your organic ranking, it can help your overall visibility web, and more importantly, a user who clicks on your ad may find you again by engaging with your organic content. With a strong PPC strategy we often see that it works well with SEO as it drives quick traffic, obtains keyword data and assists in brand awareness.

Myth #7: Higher Bids Always Win the Auction

Fact: Ad Rank = Bid + Quality Score.

A misconception among business owners is that the highest

 bid is always guaranteed to win the ad position. Google rewards well written ads and quality – not just how much you are prepared to spend. If you wrote a good ad with a respected landing page you stand a chance of stealing the ad position from someone with a higher bid and waiting to rank for PPC. Here is where we differentiate with our PPC services – we are not just increasing your bids but increasing the quality of your ads with higher click through rates.

Final Thoughts

At Brandistry we believe that PPC is one of the most powerful components of a digital marketing approach – when done properly. As a trusted performance marketing agency we don’t just run ads. We develop conversion-focused strategies geared to your goals, and your audiences.

If you’ve been stuck in the mire of these myths – take a fresh perspective on PPC. Our PPC service in Kolkata is tailored for results – not clicks – whether you are starting or scaling.  

Let’s turn more of your ad spend into revenue. Let’s make performance marketing perform.