Your website isn’t just your digital address in this hyper-digital world, it is your first impression, your first pitch, and more often than not, your salesperson. What happens when your site is getting traffic, but not converting? If you are shaking your head in frustration, it may be time to do a little digging and revisit the design of your site. As a top-tier website design service, we understand how quickly a redesigned website can change that.
First Impressions Are Everything
Users typically make the decision to stay clear (bounce) from your website within the first 5 seconds. If your home page has an outdated layout, strange navigation, poor loading speeds, and no mobile responsiveness, you’ve already created red flags with the user. If you can’t visually establish trust with them, they likely won’t utilize your brand no matter how incredible your product, service, or product/service marketing is.
At Brandistry we consider the psychology behind digital design and as a website design agency focused on results, we help manage user thought processes and experiences. A beautiful website is not just nice to have; it’s a business asset.
Why Your Website Might Not Be Converting
Before embarking on a redesign, it’s crucial to determine why your conversion rate is low. Some likely suspects.
• Cluttered Layout: When sites provide too much information or not enough white space, users become confused and can’t focus on CTAs.
• Incorrect User Flow: If users can’t determine what to do next, or how to find key bits of information, they are going to bounce.
• Slow Loading Times: If your website takes longer than three seconds to load you’re going to lose most users.
• Not Mobile Friendly: More than 60 percent of users browse on mobile. If your site isn’t optimized for mobile browsing you’re leaving a ton of potential leads to your competitors.
• Outdated Design: Your website should convey that you’re a credible brand and are up to date with trends in your industry.
That’s where our Website design service enters the picture—to repair what’s not working and magnify what’s working.
What a Design Revamp Can Do
A redesign should not be viewed as merely a cosmetic makeover; rather, it should be considered an overhaul of a company’s strategy. When we engage a client in a redesign project, we look closely at the core of your business and rebuild a new site based on your goals and your users’ needs.
This is what you can expect from us:
1. Enhanced User Experience
From navigation to layout, every single detail will be reconfigured to nudge your visitors toward conversion whether it’s a sign-up, purchase, or inquiry.
2. Clearer Brand Identity
Your website should tell your story. Making deliberate decisions around colors, fonts, images, and copy is the only way to ensure your brand communicates effectively and confidently.
3. Multifunctional Design
We design for all screens. Whether it’s mobile, tablet, or desktop, your users will always experience a seamless interface.
4. Search Engine Optimized Platform
What good is a beautiful website if it can’t be found. As part of the website design process, we review your website’s backend and framework and factor in your search visibility when building a new site.
5. Reduced Loading Times
Speed = retention. Our development team employs the latest technology which helps ensure your website is cruising around without stalling.
Real Results, Real Business Growth
Most of our clients experience double the conversion rates after they redesign their website because we can help them perform better. We don’t just design for how a website looks, we focus on building it for how it works. Whether that is reorganizing the structure of their landing pages, including high-quality CTAs, or implementing a blog that drives organic traffic, we design with conversion-first thinking.
Is It Time for a Revamp?
If you aren’t sure whether your website requires a redesign, ask the following questions:
• Are people exiting my website quickly?
• Is my bounce rate rising?
• Is it not easy to navigate and find information?
• Does it represent what my brand looks like today?
• Am I getting enough inquiries, leads or sales?
If you answered “no” or “not really” to any of the above, a redesign might be exactly what you need.
Let’s Build Something Better
At Brandistry, as a website design agency we are not only concerned with the aesthetics of our website design service, we consider the functionality, user experience, and performance as well. We fuse creativity with strategy, and design with performance. If you’re a start-up looking to create their first website or an organization looking to kick-start conversions with a new website, our customized approach is sure to transform your website into your strongest selling tool.
Ready for a website that working as hard as you do?
Let’s talk about design, function, and conversions. Let’s talk Brandistry.